The traditional start to the cross-country skiing season took place in Kuusamo, Finland. After a lot of hard training and intensive preparations during the summer months, the nervousness among the athletes, trainers and racing services was clearly felt.
After the opening of the skiing season with the GS in Sölden and the Slalom in Levi, we finally started with the speed events at Lake Louise, Alberta, Canada.
Swix Sport Group is changing its name to Brav. The change of name reflects the fact that the group has evolved into a house of brands with several unique brands, with a total turnover of one billion NOK. The market outside Norway represents half of the company's sales.
The World Cup cross-country season 2017/2018 ended with the finals celebrated in Falun. After a long season, sport was again on display at the highest level in sunshine and wintry conditions.